noon Yellow Friday 2026: Dates, 11.11 Sale and How to Prepare
When the yellow banners appear on noon, the biggest sale of the year in the region has started.
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noon Yellow Friday brings deals across almost every category, but the best offers go fast, and shoppers who prepare a few days earlier usually get the better prices.
In this guide you will see what Yellow Friday is, when it usually happens, the 11.11 sale and countdown deals, how to prepare, the categories that usually have offers, payment and bank offers, delivery tips and how to avoid scams.
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noon Yellow Friday: See the Official Deals
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What Is Yellow Friday?
Yellow Friday is noon’s flagship annual sale, first launched in 2018. It runs in Saudi Arabia, the UAE and Egypt, and it is noon’s version of Black Friday.
In the region, other retailers also call this period “White Friday”.
When Does It Usually Happen?
| Edition | Dates |
|---|---|
| 2025 (reference) | 20 to 30 November |
| 2026 | To be confirmed by noon |
In 2025 the sale advertised discounts of “up to 90 per cent off”. noon has not announced the 2026 dates yet, so check the official noon app or website before planning your purchases.
The 11.11 Sale and Countdown Deals
Before Yellow Friday, noon usually runs an 11.11 sale on 11 November and countdown deals in the weeks before the main event.
They are a good preview of the kind of discounts to expect, and a chance to buy something earlier if the price is already right.
How to Prepare
Install the official app
Download the noon app from the official store and keep it updated, so you see the sale as soon as it starts.
Build your wish list
Save the products you really want, with a maximum price in mind. It makes it easy to compare when the discounts appear.
Turn on notifications
Activate the app notifications to know when the sale and the daily deals go live.
Get your payment ready
Update your address and payment method in your account so checkout takes seconds when a popular item is on sale.
noon Yellow Friday: See the Official Deals
Categories That Usually Have Offers
- Electronics: phones, laptops, headphones and smart devices.
- Home and kitchen: appliances and home essentials.
- Fashion and beauty: clothing, shoes, fragrances and personal care.
- Everyday items: groceries and household products.
“Up to 90% off” applies to selected items: not every product reaches that discount, so compare the final price, not only the percentage.
Payment and Bank Offers
In past editions, noon offered extra savings with partner banks and cards at checkout. These offers change every year, so check the current payment offers inside the app before you pay, and read their conditions.
Delivery Tips
- Check the estimated delivery date before paying, especially for gifts.
- Make sure your address and phone number are correct.
- Track your orders in your noon account.
How to Avoid Scams
- Buy only through the official noon app or website.
- Never pay through links received by SMS, WhatsApp or email.
- Never share your password or verification codes.
- Be wary of “prizes” or “free vouchers” that ask for payment or personal data.
Frequently Asked Questions
What is Yellow Friday?noon’s biggest annual sale, its version of Black Friday, in Saudi Arabia, the UAE and Egypt.
When is Yellow Friday 2026?noon has not announced the dates yet. In 2025 it ran from 20 to 30 November.
Is there a sale before Yellow Friday?Usually yes: the 11.11 sale and countdown deals.
Is everything 90% off?No. “Up to 90%” applies to selected items.
Are there bank offers?In past editions there were. Check the app for current offers.
How do I avoid scams?Buy only on the official app or website and never pay through links in messages.
Conclusion
Yellow Friday rewards shoppers who prepare. Install the app, build your wish list, turn on notifications and buy only through noon’s official channels.
Information verified in November 2026.
Sources: noon; Gulf Business; The National.
This is an independent guide, not affiliated with noon. Dates, discounts and offers change and must be confirmed on noon’s official app or website.
